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Pioneering Your Big Idea

Anne Wojcicki, co-founder and CEO, 23andme

How 23andMe’s Anne Wojcicki Pioneered Direct-to-Consumer DNA Testing
The co-founder and CEO of of this groundbreaking healthcare company shares lessons from her entrepreneurial journey.
Working as a Wall Street analyst for more than a decade, Anne Wojcicki became convinced that the U.S. health care system didn't help people stay healthy. She co-founded her genetic-testing company 23andMe hoping to encourage consumers to take ownership of their health and make more personalized health care possible.
Working as a Wall Street analyst for more than a decade, Anne Wojcicki became convinced that the U.S. health care system didn't help people stay healthy. She co-founded her genetic-testing company 23andMe hoping to encourage consumers to take ownership of their health and make more personalized health care possible.
Catch the highlights
  • Why Resilience Is More Important Than Success
    Video | 3:00 min
  • How 23andMe Learned to Navigate the Regulatory Process
    Video | 2:23 min
  • The 2 Factors That Proved That 23andMe Was Ready to Scale
    Video | 2:48 min
 

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