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Creating an Effective Brand Narrative

Luke Saunders, founder and CEO, Farmer's Fridge

How Luke Saunders Uses a Strong Brand Narrative to Scale His Healthy Food Company
The Farmer’s Fridge founder shares his secrets to making every aspect of his business support his brand.
This founder is bringing healthy food to vending machines across the U.S. But getting people to change their vending habits requires an appetizing brand.
This founder is bringing healthy food to vending machines across the U.S. But getting people to change their vending habits requires an appetizing brand.
Catch the highlights
  • How Farmer’s Fridge Used Direct Customer Feedback to Develop Its Brand
    Video | 1:06 min
  • How Farmer’s Fridge Stuck to Its Brand Narrative to Secure the Strongest Investors
    Video | 0:54 min
  • How Farmer’s Fridge Vending Machines Sell the Brand
    Video | 1:25 min
 

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